Wednesday, January 30, 2013

Hotels by LaeRoc

Based in Los Angeles, CA, LaeRoc has represented properties all along the west coast and in Hawaii. Real Estate has witnessed ongoing changes in the market, ups and downs, but LaeRoc is always working hard to maintain and add value where possible to each property subject to market conditions.

One of LaeRoc's projects several years ago was their purchase of the Barnaby Hotel on Manhattan Beach, CA. The 125-room hotel and its 2.3 acres of property are located in the middle of an affluent region. LaeRoc kept this location in mind during the renovation to ensure that the upgraded hotel would be an appropriate addition to Manhattan Beach. 

Once the comprehensive renovation program was completed, the hotel was rebranded the Belamar Hotel, boasting 125 rooms, a new restaurant, lounge, and a courtyard. LaeRoc was pleased with the initial reaction to the Belamar Hotel, as guests all raved about the contemporary furniture and styling as well as the impeccable customer service. The Second Story restaurant and bar was popular among guests and locals as well. 

While LaeRoc's renovation of the Barnaby's into the Belamar Hotel was a challenge, this wasn't the first time the real estate firm has dealt with a major renovation project. In Hawaii, for instance, LaeRoc Investments acquired the 12-story Parkside Hotel for nearly $18 million, and after spending nearly $25 million to renovate it, Laeroc was able to sell it off as condominiums for over  $50 million. Over half the units had balconies and came with full or partial ocean views. 

LaeRoc hopes to continue their endeavors in the real estate market . Aside from strategic planning, LaeRoc looks to  properly manage each of its properties.  LaeRoc's Belamar Hotel established itself as a special staying destination of Manhattan Beach.